Privacy Policy

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GoCompared is committed to protecting and respecting your privacy. Although we will do our utmost to protect your information, we cannot guarantee the security of the data you submit to our website, any transmission is at your own risk. Once we have received your information, we will use strict procedures to try to prevent unauthorized access.

We will never pass on information about you unless we are legally obliged to do so. We will never use any of your data in ways that have unjustified adverse effects on you.

GoCompared contains links to third-party stores and websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and are not affiliated with GoCompared. It is your responsibility to check these policies before you submit any personal data to these websites.

Emails and Correspondence
If you contact us, we may keep a record of that correspondence.

The email address you register with us can be altered at any time by you, this email address can be seen by site administrators. If you opt in to our newsletters and alerts, you will receive correspondence from us to this email address. You can opt-in or out of alerts through your profile settings and via the “unsubscribe” link in newsletters.

We will never pass on your email to third parties.


Websites use cookies to make the browsing experience more efficient and to help you use websites to their full potential. Cookies are a small text file that is transferred to your hard drive or the internal memory of your mobile device.

What do our cookies do?

We use 4 of our own cookies on the site. Two to keep your login status (only applies to registered users), one for the “Recently viewed items” feature and one to track if you arrived on our site from an advertising link.

They ensure your sign-up process is as efficient as possible, we use cookies as a way to authenticate you as a registered user, allowing you to fully personalize your user profile and settings, including local deals location.

Cookie nameCookie Purpose
OOTD_USERHolds your user id and key *
OOTD_LOGINRemembers whether you are logged in or not *
OOTD_PRORecords the last 4 products you clicked on for “Recently viewed items”
OOTDStores our advertising references so we can measure the effectiveness of our adverts.
* only applies to registered users 

They allow us to track affiliate activity. Some merchants pay a commission when you go to their site from GoCompared.

Our cookies do not share any of your personal data with us, and we would never use any information derived from cookies to try to identify anybody. We will never share any data with third parties.

By using GoCompared, you agree to the guidelines set out in our privacy policy. If you want to find out more about cookies or if you want to know how to delete or control the cookies that are stored on your computer you can visit

Third-party cookies:

We and our advertisers or advertising partners may use cookies to provide advertising which is intended to be more relevant to you. This is done by understanding what may interest you based on your web browsing and web searches and placing a cookie on your device which can then be recognized on selected other websites. Advertising can then be displayed to you which corresponds better to the interests indicated by the information stored by that cookie. No personal data is passed to our advertising partners and they cannot identify you or contact you directly. The cookies used for this purpose process only the search terms you use and technical information relating to your PC or other devices as follows:

  1. the referral search term (i.e., the term you entered into a search engine which then displayed our site as a search result)
  2. the onsite search term (i.e., a term you entered in the search box on our site)
  3. the type of internet browser you are using
  4. the operating system of your PC or other devices
  5. the time and date you landed on or searched our site
  6. time spent on our webpage
  7. the address of the site which referred you to our site.

We also use a cookie to monitor the performance of the website.

Cookie nameCookie Purpose
_utma, _utmb, _utmc, _utmzUsed by Google Analytics. We use Google Analytics to analyze how our site is being used, which pages are popular etc. We use these statistics to make ongoing improvements to the site. You can stop your visit is included in our statistics by using the Google Analytics Opt-out Browser Add-on
Awin, Amazon, eBay, Viglink, TradeTracker
We use third-party companies to track our outbound clicks. These cookies allow merchants to credit (via the third party company) the correct affiliate for any sales generated
Double ClickUsed by Google as a third-party vendor, to serve ads on our site. You may opt-out of the use of various Google cookies by visiting the Google ad and content network privacy policy
CaptifyUsed by Captify as a third-party vendor, to provide advertising which is intended to be more relevant to you

By using our website, you agree that we can place these types of cookies on your device.

Hopefully, this has helped explain how we are using cookies on our site. Basically, it breaks down into three parts

  1. To remember your login status
  2. To measure how well the site is working
  3. To track advertising

You have the ability to accept or decline cookies by modifying the settings in your browser. However, you will not be able to login to our website if cookies are disabled.


You can opt-out from receiving targeted advertising using an opt-out website such as


Questions, comments, and requests regarding this policy are welcomed and should be addressed via the contact form. If you require a full list of all the cookies we use, please put in a request through the contact form.